There were two routes in our head at the beginning of this project. One motive was to emphasize the herbal aspect of this product by Béres. There were many creatives with herbs but they faded away as the client decided that this creative concept is far too close to herbal remedies and teas.
So we went in the modern route keeping the brand’s rather serious medical identity by using the already familiar nonfigurative lines and waves. We managed to create a packaging that fits well in the already existing line of Béres OTC products.