Boci chocolate has established a unique colour image since its first major brand identity re-launch in the nineties: its packaging has been well-known by its consumers, mostly young parents. Boci evokes their childhood, and at the same time, it is less expensive than the products of worldwide brands, so they more easily afford to put one or two bars in the basket when they are doing their shopping.
A while ago, as the product itself was renewed – its chocolate content is now higher, its lumps are larger and new taste-variations are launched to the market – Nestlé Hungária has assigned us to redesign the packaging as well. Our goal was, while ensuring continuity of the colour usage, to bring the product even closer to its consumers emotionally, as well as to better distinguish its individual taste variations.
Our art director created a clear-out, colourful and modern design, which, keeping certain elements of the former design, preserved its traditional character, while its severe details and its enticing illustrations made the diversity of taste variations more emphasized – without suppressing the unique features of the brand.