Oppenheim is the first branded law firm in Hungary with national and international clients. They briefed us when they decided to refresh their brand identity.
It was important for them to restore elements of the former logo representing their roots but asked for something unusual since innovation and forward thinking is also a core element of the company.
This was the key factor for us to recommend a dynamic identity for these lawyers. We found a form representing global thinking and also a link to their brand name and original logo. Into this shape a code system was delivered based upon the Hungarian alphabet and the frequency of letters used. Now the company has a base logo and everybody has his or her own logo derived from this sign according to their names and titles.